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The Gruffalo Pop-up Playset


A mouse took a stroll through the deep dark wood...

See the much-loved story of Julia Donaldson and Axel Scheffler’s ‘The Gruffalo’ come to life with our new and exciting interactive playset.

Pop the pieces out, slot them together, then play against the backdrop of the deep dark wood!

44 pieces TOTALLY PLASTIC FREE! Plus language-free instruction booklet your child can follow by themselves.

Pack size: 22.6cm x 22.6cm x 1.6cm


Feel great about where it comes from:

  • Raw materials from EU? Yes - UK and Finland

  • Organic? Not yet!

  • Manufactured in EU? Yes - UK and Finland

  • What's it made from? PEFC-certified new cardboard, plus water-based, non-toxic inks, sealants and varnishes

  • What's it packaged in? PEFC-certified new cardboard

  • Shipping packaging from manufacturer to us: Cardboard and paper only, no plastic

  • Plastic-free? Yes

  • Vegan? Yes including glues and inks

  • Animal-cruelty-free? Yes

  • Reused upcycled or recycled? No, trials with recycled card did not give the strength and density required, so it's made from PEFC-certified new card.

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